Difference in the economic meaning of concepts "financial engineering" and "package sale".
Keywords:
financial engineering, package sale, segmentation, financial services, sales strategyAbstract
In the article it is determined that financial engineering is repelled from the customer needs, and packaged sales of products and packages. At the same time, difference between financial engineering and package sale, aren't defined accurately. Packing services are considered at four levels: inner productive; inter productive; inter institutional and at the level of self-servicing. It demonstrated the concept of packet-sale financial services. if the customer uses all of the package services for small and medium businesses, the interest rate will be minimal. In this case, a package sale is profitable for both sides: the bank will get the income-generating and loyal customer, who will focus all his transactions in one bank, and the customer will be able to reduce costs for loan servicing, which usually takes the biggest part in the cost structure of bank services. The conducted comparative analysis between financial engineering and financial services package on the ten parameters. The packaging can only be considered as one of the stages or instruments of financial engineering – physical.References
Finnerty J.D. Financial Engineering in Corporate Finance: An Overview / J.D. Finnerty // Financial Management, Winter. – 1988.
Marshal J.F. Financial Engineering. Complete guide to financial innovations / J.F. Marshal, Vykul K. Bansal. – М: INFRA – M, 1998 – 784 p.
Gastineau Gary L. Dictionary of Financial Risk Management [Electronic resource] / G.L. Gastineau, M.P. Kritzman. – Access mode : http:fenews.com.
Giddy Ian. Global Financial Markets [Electronic resource] / Ian Giddy. – Access mode: http/:www/giddy.org.
Smith K. The Financial Economic Risk in Financial Engineering Models / K. Smith // Wilmott 2015, September, 79. – 2015 (р. 50-55).
Ali N. Akansu and Mustafa U. Torun. (2015), A Primer for Financial Engineering: Financial Signal Processing and ELECTRONIC TRADING , Boston, MA: Academic Press, ISBN 978-0-12-801561-2
Khutaiev Raibek Islamovich. Formation of a strategy of bank services development: thesis of the the candidate of economic sciences: 08.00.10. – М.:, 2007. – 215 с., Bibliogr.: p. 179-193 RGB OD, 61:07-8/5165
Smirnov М.А. Package sales in the bank: marketing aspects // Organization of bank products sale. 2009. N 1. С. 58 - 70.
Kuznetsova L.A. Customers loyalty and recommendation management// Organization of bank products sale. – 2008. – No. 1.
Joao Dias, Debasish Patnaik, Enrico Scopa, and Edwin van Bommel. Automating the bank’s back office [E-resource]: July 2012. – Access mode: http://www.mckinsey.com
