Competitive advantages of insurance companies in the context of the development of the insurance market of Ukraine.

Abstract

Competition in the insurance market actually occurs at the level of the benefits of insurance services, which are developed by the insurer and are realized through the organization of a sales system, the formation of a network of insurance intermediaries, or the introduction of other forms and methods of communication with policyholders. Market conditions for the functioning of insurers require the allocation of their products with the definition of such properties, so that the consumer gets more benefits compared to competitors' products. For insurance services, benefits are determined primarily through the abilities and competencies of the company's personnel, whose level of specialization and creativity directly influences the choice of services of a particular company by customers. In addition, consideration of the benefits of the goods occurs through the definition of the market, taking into account the specifics of the product and the concept of the market. For the insurance market ofUkraine, the presence of a significant compared with other countries, the number of companies against the background of inappropriate small volumes of sales of services and the concentration of insurers and types of services is specific.