Valuation parameters of the competitive position of insurance companies

Abstract

The article deals with the methodological, conceptual and methodological approaches to the characterization of assessing the competitive position of insurance companies, tailored insurance business, the insurance market structure and features of an insurance product. The question of competition as the driving mechanism for the development of market relations, defined because of the specificity and the state of the Ukrainian insurance market. It is proved that the structure of the insurance market is very heterogeneous, despite the high versatility of an insurance product. Competitive position of an insurer is considered as part of the insurance market in which each company provides engaging, formation and development of the resource base in the implementation of the chosen strategy. The dependence of the position of the time should be considered in the development of expert approaches to assessing and establishing its borders. The main parameters of assessing the market position of the insurer as an integrated index of competitiveness. A number of indicators based on the financial and operating statements of the insurer.